Matt Nagy, Product Designer
Reframe.png

Reframe

At Reframe, I added strategic and design leadership to a young startup, where I was given significant responsibility and faced considerable ambiguity in defining design direction. Within my first year, I established a cohesive design system and streamlined processes that elevated product consistency and efficiency across teams. My ability to adapt quickly, tackle complex challenges, and scale design practices to fit the company’s growth needs made a notable impact on our product quality and team alignment.

Sharing the highlights of some projects I led, more details coming soon.

 

 
 

Design System

At Reframe, I designed and built a new design system from the ground up—creating a centralized, scalable foundation that accelerated product development and improved consistency across web and mobile. I crafted core components with accessibility and cross-platform needs in mind, and introduced tooling that streamlined collaboration between design and engineering. The system reduced the time to build and ship features and made onboarding smoother for new team members.

The component library is intentionally lean, with 32 components organized into four categories: Controls & Actions, Navigation, Layout & Organization, and Presentation.

 

A sample of our base color library

 

A sample of our semantic color library

The foundation layer includes 12 color-set primitives, a robust semantic color system, a primary type scale, and standardized elevation styles.

Along with establishing the color system, I incorporated theming in an effort to future-proof the design and allow us to support system-level dark mode to bring additional accessibility features to our users. Our dark mode theme goes beyond accessibility and user comfort—it’s a thoughtful extension of the Reframe brand. Deep, rich tones not only support easier evening reading and visual comfort, but also anchor the theme in our brand’s identity.

A sampling of some screens in both light mode and dark mode

 
 
 

Liquid Luck

Liquid Luck was a concept developed in response to growing user interest in functional beverages and rituals that support sobriety. Sparked by community conversations on the Reframe Forum, the product was designed for mindful drinkers and individuals working toward sobriety. I led product and visual design, creating a clean, intentional experience that aligned with user needs and supported a sense of agency and ritual. The prototype reflected a growing appetite for alternatives to alcohol and laid the groundwork for future offerings in the mindful consumption space.